The Online Privacy Alliance will lead and support self-regulatory initiatives that create an environment of trust and that foster the protection of individuals' privacy online and in electronic commerce.

The Alliance will:

• identify and advance effective online privacy policies across the private sector;
• support and foster the development and use of self-regulatory enforcement mechanisms and activities, as well as user empowerment technology tools, designed to protect individuals' privacy;
• support compliance with and strong enforcement of applicable laws and regulations;
• support and foster the development and use of practices and policies that protect the privacy of children;
• promote broad awareness of and participation in Alliance initiatives by businesses, non-profits, policy makers and consumers; and
• seek input and support for Alliance initiatives from consumer, business, academic, advocacy and other organizations that share its commitment to privacy protection.

Membership Pledge

As members of the Alliance:

• we endorse its mission;
• we commit ourselves to implement online privacy policies consistent with the Alliance's guidelines; and
• we commit ourselves to participate in effective and appropriate self-regulatory enforcement activities and mechanisms.